More web presense-Google & Trulia.com
Posted by fortlauderdalebeachrealestate on April 27, 2007
I just learned that Realogy(Century 21’s parent company) has made a deal with Google and Trulia to provide them with all of Century 21’s listings. According to a Trulia spokesperson, “this agreement marks one of the largest distributions of property listings to a major search engine at one time.” More than 58% of all internet searches on “real estate” and related terms are conducted on Google and its search engine partners sites, while over 375 million unique global users conduct searches on Google.com each month, says the company.
Trulia is one of the fastest growing sites in the real estate category. Trulia refers over two million buyer visits to external listing sites each month, and 70% of Trulia users surveyed indicated they were looking to buy a home in the next 12 months.
From the Google and Trulia sites, consumers will be linked to the brand sites where they can learn more about individual properties, communites and the home buying process. Home sellers will naturally benefit from the additional marketing and exposure for their properties.
Jon
June 17, 2007 at 6:50 pm
Is Trulia really worth a hoot? I was wondering when eBay was going to try and partner with one of the big realty companies, seeing how their existing format stinks.
I’ve started doing reviews on Zillow, Redfin, etc. and was going to take a crack at Trulia next. Visit my blog at The Internet Real Estate Center - Blog