Fort Lauderdale Beach Real Estate

Jon C. Mumford, REALTOR-ASSOCIATE, CRS, ePRO, GRI, GREEN, RECS, SFR, SRES

Archive for December, 2008

Century 21 Leads In Brand Awareness, Again!

Posted by fortlauderdalebeachrealestate on December 5, 2008

Century 21, RE/MAX, Coldwell Banker and Prudential are among the leaders in real estate brand awareness, according to the results of an online consumer survey.

They survey, which is based on 875 online interviews between March 3 and Aug. 10 with U.S. adults who bought or sold a home in the past two years or plan to purchase or sell a home in the next two years, was conducted for Century 21 by Millward Brown, a market research company.

About 97 percent of respondents in the latest survey noted that they have “seen or heard of” the Century 21 brand, compared with 93 percent for RE/MAX, 89 percent for Coldwell Banker, 75 percent for Prudential, 51 percent for ERA, 38 percent for GMAC, 33 percent for Keller Williams, 18 percent for Weichert and 14 percent for Realty Executives, according to the Millward Brown 2008 Ad Tracking Study.

When asked, “How likely are you to consider choosing each of these brands the next time you buy or sell a home?” respondents selected Century 21, RE/MAX, Coldwell Banker and Prudential as their top picks, in that order.

Also, respondents stated that they were most likely to recommend the Century 21 brand to someone else, followed by RE/MAX, Keller Williams and Coldwell Banker.

Jon

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November Sales Statistics

Posted by fortlauderdalebeachrealestate on December 3, 2008

New Listings

  • Single Family-1,793, 17% lower than 07′
  • Condo/Townhome-2,148, 18% lower than 07′
  • Total all property types-6,491, 15% lower than 07′

Total Available Inventory

  • Single Family-10,961, 12% lower than 07′
  • Condo/Townhouse-14,549, 13% lower than 07′
  • Total all Property Types-35,365, 10% lower than 07′

Single Family Sold

  • 569 closed sales, 43% up from 07′
  • Median sales price, $244,000, down 29% from last year

Condo/Townhome Sold

  • 522 closed sales, 33% higher from 07′
  • Median sales price, $110,000, 33% down from 07′

Pending Inventory or homes under contract

  • Single family homes are up 152% over 2007
  • Condos are up 84% over 2007

Given our current inventory and sales levels, if there were to be nothing else listed, we have a 19 month supply of single family homes on the market(down 38% from the previous year) and a 28 month supply of condos on the market(down 34% from the previous year)

Jon

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